With the festive season just around the corner, don’t delay on ordering your organisation’s gift cards and maximising sales during this busy period! Did you know that, according to the UK Gift Card and Voucher Association (UKGCVA), this market is worth over £6 billion a year and this is growing? And, if we purchase gift cards or vouchers instead of a present, we are more likely to spend more on the gift cards/vouchers than an actual present!
Add to this that those who receive gift cards are known to spend more with the organisation then the value of the gift card itself, the latest figures from UKGCVA state that in fact 66.7% of recipients do this, then what have you got to lose?
Still not sure? The nature of a gift-card can also be perceived as more thoughtful than money put in to a Christmas card, it shows some thought and understanding of the person your customers are buying for. Couple this with the fact that they won’t crease, tear of be too big for a wallet or purse, make them the ideal gifting opportunity this Christmas.
If you are also looking at attracting the younger market than gift cards are a must! Gen Z’s and Millennial’s are the most frequent purchasers of gift cards, but not only are they also great purchasers of the card, they are also often recipients of gift cards. 31% of this audience have become regular shoppers of a new brand or organisation following receipt of a gift card for the company so they should form a solid part of you acquisition strategy.
Once you have decided to move forward with gift cards our highly experienced team can work with you to ensure the custom design of your card is ‘on-brand’ and creates the impact you desire, or if you prefer, you are able to provide design straight to us. This small but crucial space ensures succinct messaging whilst allowing the cards to be personalised as you require guaranteeing you get the card you want.
We are also able to advise on the most appropriate security measures for your card to minimise fraud. With many years of experience, our team can talk you through the options available from QR codes to magstripes and scratch off panels. Together we can ascertain what is right for you and your customers, taking in to consideration your product offering and redemption options.
Our in-house fulfillment team can also send cards out directly to your clients, stores or warehouses.
To find out more, get in touch today and we can help you to have a ‘wonderful Christmas time’.